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Analytical report of My college search
Analytical report of My college search
Work Starting Date
Work Starting Date
01.02.23 - Kolkata
Work Type
Work Type
Meta Ad Management on Facebook and Instagram Ads
Skills Used
Skills Used
Facebook Ad Manager, Instagram Ads, Meta Ad Optimization, Campaign Strategy
Work Endinng Date
Work Endinng Date
31.10.23 - Kolkata
Company Overview
Company Overview
My College Search is a distinguished education consultancy specializing in career counseling and college admissions. Committed to assisting students in making informed decisions about their academic future, My College Search has earned recognition for its expertise and personalized approach.
Objectives and Goals
Objectives and Goals
Objective: Enhance My College Search's online presence through targeted Facebook and Instagram advertising to reach and engage with a broader audience.
Objective: Enhance My College Search's online presence through targeted Facebook and Instagram advertising to reach and engage with a broader audience.
Goals: Increase brand awareness among the target demographic.
Goals: Increase brand awareness among the target demographic.
Drive qualified leads for career counseling and college admission services.
Drive qualified leads for career counseling and college admission services.
Optimize ad spend to achieve a higher return on investment (ROI).
Optimize ad spend to achieve a higher return on investment (ROI).
Strategy and Planning
Strategy and Planning
Audience Segmentation: Conducted in-depth analysis to identify and segment the target audience based on demographics, interests, and online behavior.
Audience Segmentation: Conducted in-depth analysis to identify and segment the target audience based on demographics, interests, and online behavior.
Ad Creative Optimization: Developed and tested various ad creatives to determine the most effective visual and messaging elements, maximizing engagement and conversion rates.
Budget Allocation: Strategically allocated the advertising budget to high-performing campaigns and audience segments, ensuring optimal resource utilization.
Ad Schedule Optimization: Utilized data analysis to identify peak times for user activity and scheduled ads accordingly to maximize visibility and interaction.
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