Google Advertising Cost in India & US [Updated 2026]

When it comes to digital marketing, Google Ads remains the most effective channel for generating leads, sales, and brand awareness accross worldwide.

Google Ads runs on a pay-per-click (PPC) model, means you pay only when someone clicks on your ad. 

Here is a list of Indusry specific how much you have to pay for a click/acquisition for your niche.

According to the WordStream 2025 Search Advertising Benchmarks, the average cost per click (CPC) on Google Ads across all industries in 2025 is approximately $5.26, while the average cost per lead (CPL) is around $70.11. These values represent a general benchmark—actual costs depend on your industry, target audience, and ad optimization quality.

On average, businesses spend between $1,000 and $10,000 per month on Google Ads campaigns in US.

There’s no minimum budget, but your budget decides how much visibility and conversions you will receive. If you are running your first ad campaign then start with a minimum budget of $50 (Outside India) or ₹1600 daily spend (In India)

If your average CPC is ₹25 and you want 100 clicks daily, You’ll have to spend a daily budget of ₹2,500–₹3,000 (approx. ₹75,000 monthly).

However, small businesses can start with ₹10,000–₹15,000 per month to check the ad performance.

If you plan to run Gogle Ads there are two types of costs in Google Ads.

 
One is Advertising Cost (Paid to Google) that amount you spend on clicks (CPC/CPM) which is paid directly to Google through your ad account and the second is Management or Service Fee (Paid to Consultant/Agency) actually the ad expert consultancy fee which includes cost of setup, optimization, and analysis.

Typically ranges from ₹10,000 to ₹50,000/month depending on campaign type, target ROAS, no of campaign and industry.