I believe in keeping things clear, simple, and business-friendly. This policy is designed especially for Indian business owners who want to work with us confidently and know exactly how payments and refunds are handled in our Google Ads projects.

Google Ads Agreement

This Digital Marketing Services Agreement (the "Agreement") is made and entered into on [Date] by and between:

Service Provider:
Pratyush Giri located in Kolkata (referred to as "Digital Marketer").

Client:
[Client's Name/Company Name],
[Client's Address]
[Client's Contact Email]
[Client's Contact Number] 

1. Scope of Services

The Service Provider will provide the following digital marketing services to the Client:

Google Ads Management: 

Initializaton method (INR 5000/- per project)

1. Website Audit (SEO Report & Core Web Vital)
2. Landing Page Optimization
3. Competetor Analysis (Upto 5 domain)
4. Keyword Research (Lifetime Ubersugest Access- Limited to one project, until working with me.)
5. Create Google Ads Account (Account Activation, Setup Google Tag Manager, Setting Up onverssion Linker - Upto 5, Connect with Google Analytics)

Initializaton method (15 Days Trial Period)

1. Campaign Setup & Launch – Creating upt 2 ad campaigns (Search/Display/Video as per strategy).
2. Ad Creative Testing – Running multiple variations of ad copies, creatives (must be provide from the client)  to identify best performers.
3. Audience Targeting – Implementing targeting based on demographics, interests, and geographic location.
4. Bid Strategy & Budget Allocation – Setting manual bidding methods and allocating daily budgets.
5. Conversion Tracking Validation – Monitoring whether all conversion linkers (set up in initialization) are properly firing and recording.
6. CTR & Quality Score Monitoring – Analyzing early performance to identify click-through rates and ad relevance.
7. Negative Keyword Identification – Filtering out irrelevant traffic and ensuring budget efficiency.

After the 15-day Ad Learning State, if the campaigns deliver the desired results (as mutually defined and agreed upon), both parties may enter into a separate ongoing agreement for campaign management and scaling.

The service charges, performance goals, and terms for continued work will be discussed and documented in that subsequent agreement.

[The parties agree to the following payment structure, which includes a 15-day trial period designed to demonstrate the Service Provider's capabilities:

Trial Period: For the initial 15 calendar days from the campaign's launch, the Service Provider will manage the Client's Google Ads account for no fee. The Service Provider will provide daily oversight and optimization during this period. The Client is solely responsible for and agrees to pay all Google Ads platform spend directly to Google. The Service Provider will provide an invoice at the end of the trial period for the agreed-upon fees if the trial is successful.

Success-Based Fee: If, at the conclusion of the 15-day trial period, the Client achieves [Define "desired results" here, e.g., "a 3:1 Return on Ad Spend (ROAS)"], the Client agrees to move forward with the paid services. The Client will then pay the Service Provider a [Commission percentage]% of the total monthly ad spend. The first monthly payment will be due upon the conclusion of the successful trial period, and subsequent payments will be invoiced on a monthly basis thereafter. This commission-based fee structure aligns the Service Provider's success with the Client's results.

Unsuccessful Trial: If the Client does not achieve the desired results within the 15-day trial period, they are not obligated to pay the Service Provider any management fee for the trial period. The Service Provider will cease all management activities upon notification from the Client. The Client, however, remains responsible for all ad spend accrued during this time directly to the Google Ads platform. No further obligations exist between the parties unless a new agreement is established.]

Awareness & Disclaimer

The Service Provider will use their best professional efforts, expertise, and resources to achieve the Client's marketing goals. However, the Service Provider does not guarantee any specific results, including but not limited to, ROAS, search engine rankings, traffic volume, conversions, or sales. The Client acknowledges that search engine marketing is a dynamic and evolving process and that performance is subject to a variety of factors beyond the Service Provider's control, including but not limited to: algorithm updates, competitor activity, changes in market demand, seasonal trends, and the quality or availability of the Client's website and landing pages.

The Client understands and agrees that Google Ads is a paid advertising platform whose performance depends on multiple factors, including but not limited to:

1. • Market demand and industry competition

   • Seasonality and customer behavior

   • Ad budget allocation and bidding competitiveness

   • Landing page experience, product/service quality, and pricing

   • Policy or algorithmic changes by Google

Learning & Optimization Period:
The initial 15-day Ad Learning State is designed to collect data, test ad variations, and optimize targeting. During this time, results may fluctuate and may not reflect final performance outcomes. And I will  charge "Zero" entirely this time period.

At the end of the Ad Learning State, you may experience:

• (a) Positive performance – Desired results achieved, leading to a new agreement for scaling nex with with Google Ads with me.

• (b) Moderate performance – Campaigns showing partial results but with scope for optimization in future stages. Depends upon you how you see it. 

• (c) Underperformance – Campaigns not meeting expectations despite correct setup and management, it's completely okay to say "STOP" to me without any obligation to continue.

Client Responsibilities

The Client agrees to fulfill the following obligations to ensure the successful execution of the services:

Provide timely access: The Client agrees to provide the Service Provider with the required access to their Google Ads account and any other necessary platforms (e.g., website analytics, CRM) within the timeframe specified. This includes sharing any required credentials or authorizing access via the Google Ads Manager Account system.

Termination

Either party may terminate this Agreement at any time by providing [e.g., 30 days'] written notice to the other party. The notice must be sent to the contact information listed in this Agreement. Upon termination, the Client will pay any outstanding fees for services rendered up to the termination date. The Service Provider will also provide a final performance report and, upon request, will relinquish all access to the Client's Google Ads account within 48 hours of the termination date.

This Agreement shall be governed by and construed in accordance with the laws of the state of West Benagl, India. Any disputes arising from this Agreement shall be resolved through negotiation and, if necessary, mediation or arbitration in accordance with the laws of the governing state.

By signing below, both parties agree to the terms and conditions of this Agreement.

Service Provider: __________________________
Name:
Date:

Client: __________________________
Name:
Date:

This policy ensures that you, as an Indian business owner, feel safe, respected, and confident while working with us. Your investment is secure, your risks are minimized, and your growth is my shared goal.